With their dreamy Instagram photos, real-time stories, engaging reels and Tik Toks and informative YouTube videos – influencers have undoubtedly taken over the travel, hospitality and CPGs industries, becoming the leading voices that guide consumers when making informed purchases. With hundreds of thousands of influencers across a variety of verticals from culinary, travel, family, lifestyle and beyond, Bytes by Hannah specializes in developing and executing effective, conversation-led influencer campaigns that increase brand awareness, drive traffic, and inspire sales with posts that inspire, entice and serve as resources to target audiences.
Hannah has worked with over 500 influencers on a variety of award winning consumer campaigns – with accolades including HSMAI awards, Visit California Poppy Awards and Mississippi’s Tourism Campaign of the Year. How? By building authentic relationships with influencers, knowing “who’s who” in the influencer space and consistently evolving our influencer strategy on behalf of my clients, to keep up with the ever changing digital media space. We have worked with brands and businesses to develop influencer marketing campaigns custom-tailored to their individual goals.
Each influencer campaign starts with a conversation with the brand about branding, goals, and finding the right “fit” in terms of influencer and types of content. From there, we analyze reach, engagement, authenticity, relevance, and resonance to recommend influencers on a paid or earned partnership level, who will complement a brand and successfully increase awareness amongst the right audiences.
From sending the right pitch to creating and executing partnership agreements, our team has worked with all types of digital influencers, from micro to celebrity in a variety of verticals allowing effortless navigation of the influencer landscape, and ensuring a mutual fit between brand and creator.
Interested in learning more about how influencers can help grow your brand? Let’s connect!