With their dreamy Instagram photos, real-time stories, engaging reels and Tik Toks and informative YouTube videos – influencers have undoubtedly taken over the travel, hospitality and CPGs industries, becoming the leading voices that guide consumers when making informed purchases. With hundreds of thousands of influencers across a variety of verticals from culinary, travel, family, lifestyle and beyond, Hannah Khan Digital Strategies specializes in developing and executing effective, conversation-led influencer campaigns that increase brand awareness, drive traffic, and inspire sales with posts that inspire, entice and serve as resources to target audiences.
I’ve worked with over 500 influencers on a variety of award winning consumer campaigns – with accolades including HSMAI awards, Visit California Poppy Awards and Mississippi’s Tourism Campaign of the Year. How? By building authentic relationships with influencers, knowing “who’s who” in the influencer space and consistently evolving the way I work with creators on behalf of my clients, to keep up with the ever changing digital media space. I’ve worked with brands and businesses to develop influencer marketing campaigns custom-tailored to their individual goals.
Each influencer campaigns starts with a conversation with the brand about branding, goals, and finding the right “fit” in terms of influencer and types of content. From there, I analyze, reach, engagement, authenticity, relevance, and resonance to recommend influencers on a paid or earned partnership level, who will complement a brand and successfully increase awareness amongst the right audiences.
From sending the right pitch to creating and executing partnership agreements, my long-standing relationship with all types of digital influencers from micro to celebrity in a variety of verticals allows me to effortlessly navigate the influencer landscape and ensure a mutual fit between brand and creator.
Interested in learning more about how influencers can help grow your brand? Let’s connect!